EXHIBITOR INTERVIEW: FLOORWORLD LLC

Floorworld LLC will be exhibiting its latest products at The Big 5 Construct Kenya this November. We spoke to the Export Director, Richard Merchant; here's what he told us as he prepares to participate in the largest construction event in Kenya.
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What products will you be showcasing at the event?

We will be showcasing a combination of two of our top selling brands, Gerbur and Swiss Hardwoods.

Gerbur is a German brand which we have exclusive trading rights to. Gerbur has a great collection of luxury vinyl tiles at excessive value for money and are made from 100% recyclable PVC material. Gerbur also has their own laminate flooring range which are sourced from professionally managed and sustainable forests.

Swiss Hardwoods, who is one of the largest European flooring manufactures have partnered with us to stock and sell the full collection of more than 80 Swiss hardwoods.

What value do these products bring to the region’s construction industry?

Both Gerbur and Swiss Hardwoods offer usability, low prices and ease of maintenance which are all vital for construction companies.

Can you share your outlook on the Kenyan construction industry:
​Why is it important for you to do business in the region?

As we are already the largest flooring company in the Middle East, we are now looking to expand into Africa. Kenya is generally considered the economic, commercial and financial hub of East Africa, it makes it the perfect place to start.

What is unique about the Kenyan industry compared to other regions?

Kenya has attracted a lot of investors from all around the world in the past couple of years and there is a lot of projects in the pipeline so the construction industry will continue to rise at a considerable rate. This is the perfect time to branch out to Kenya as compared to other regions due to the amount of growth potential.

Is there something you are really looking forward to in the pipeline?

We have managed to secure several meetings with key attendees at the show and are looking forward to seeing if we can start a profitable and positive working relationship with them.

How will it benefit customers to see you at the event?

Being able to see the products we offer and to speak to us face to face will be a massive benefit for all attendees at the show. They will be able to first hand see how good the quality of the products we are offering are and negotiate with us the best possible package.

 About Floorworld LLC -

Floorworld is the largest flooring company in the Middle East with 16 showrooms throughout the UAE and Oman. Established in 2009 with the goal of supplying and installing top quality European branded flooring products at the lowest possible prices, Floorworld has quickly grown to become the flooring company of choice for architects, contractors and homeowners. Additionally, we have a distribution network of retail partners throughout the Mena region. With the huge stocks of LVT, SPC, Laminate and Engineered wood flooring held in the UAE we can facilitate wholesale and end user orders immediately to meet the tightest of deadlines.

Meet with Floorworld LLC at The Big 5 Construct Kenya - Location: Hall No. 3 Stand 3A30